Earth Day Toolkit

Earth Day Action Toolkit

Take matters into your own hands!

Changing the world starts by changing your own little corner of it.

To that end, we are proud to support your efforts with a robust Earth Day Action Toolkit. In it, you’ll find everything you need to organize an event in your area, including: how to get started, how to reach out to city officials, various project ideas that are easy to implement, ways to spread the word and activate members of the community, plus what to do on the day of your event.

Your passion and energy are infectious. They are exactly what the movement needs to inspire individuals, communities, cities and countries all over the world.



We are Counting Down to our 50th!

The first Earth Day on April 22, 1970, mobilized 20 million Americans from all walks of life. Their actions led to the creation of the U.S. Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. Today, over one billion people in 192 countries participate in Earth Day activities, making it the largest civic observance in the world.

Organizing an Earth Day event or activity is one of the best ways to engage your community to protect the planet. We are currently in the 5 year countdown to Earth Day’s 50th anniversary (Earth Day 2020)! Over the next few years, in anticipation of this momentous occasion, we are launching a series of bold initiatives that will encourage people to take action in their local communities (the first of these is to plant 7.8 Billion trees by 2020!) We would love for you to be involved in every stage of this process, and will stay engaged with you over the next few years to get your input and to help you with our resources and promotion of your event.

This Toolkit provides resources to help you plan your own Earth Day event and to start thinking about the next few Earth Days as well. If you need additional help or resources, don’t hesitate to send us an email at!

Once you have a plan, let us know and we’ll help you spread the word. Registering your local Earth Day Event lets members of your community easily find it, allows us share our resources with you, and enables us collectively to help save our environment! The bigger the story we can tell on Earth Day, the larger the impact.

Register your event today.

Back to top

Trees for the Earth

Trees for the Earth

Earth Day’s Global 2016 Theme: Trees For The Earth.

Over the next five years, as Earth Day moves closer to its 50th anniversary, we’re calling on you to help us achieve one of our most ambitious goals yet — we’re planting 7.8 billion trees and we’re starting now.

Our planet is currently losing over 15 Billion trees each year (equivalent to 48 football fields every minute). In honor of Earth Day’s 50th anniversary in 2020, Earth Day Network announced Trees for the Earth, a plan to plant 7.8 Billion trees by Earth Day 2020: one tree for every person on the planet. We invite you to join us!

Trees will be the first of five major goals we are undertaking in honor of the five-year countdown to our 50th anniversary. On their own and together, these initiatives will make a significant and measurable impact on the Earth and will serve as the foundation of a cleaner, healthier and more sustainable planet for all.

In planting 7.8 Billion trees, we will contribute to three major goals:

Mitigating Climate Change and Pollution
Planting trees absorb excess and harmful CO2 from our atmosphere. In a single year, it takes roughly 96 trees to absorb the amount of CO2 produced by one person. Trees also absorb odors and pollutant gases like nitrogen oxides, ammonia, sulfur dioxide and ozone, as well as filter particulates out of the air by trapping them on their leaves and bark.

Protecting Biodiversity
By planting the right trees, we can help counteract the loss of species, as well as provide increased habitat connectivity between regional forest patches.

Supporting Communities and their Livelihoods
Planting trees help communities achieve long-term economic and environmental sustainability and provide food, energy and income. Studies have shown that schools with tree cover have reduced asthma and lung disease rates and help students with ADHD concentrate for longer periods. Tree planting has a direct correlation to reduced crime rates, increased property values, reduced litter, higher social cohesion, and a number of other social and psychological benefits.

Below you can find out how to join us in this massive goal!

Plant a tree. Make a donation. Activate and motivate your friends and social networks.

Back to top

How to Get Involved

How to Get Involved

Changing the world starts by changing your own little corner of it.

Ways to participate include:

Join Earth Day Network in our effort to plant more trees. Organize a team to plant trees in your neighborhood or donate to The Canopy Project.

Urge your local elected officials to make a substantial tree planting commitment by starting a letter-writing campaign or online petition.

Urge businesses to make a substantial tree planting commitment by starting a letter-writing campaign or online petition.

Lead a recycling drive to collect as much plastic, metal, and glass as possible.

Pick up trash at a local park or beach.

Invite an expert, such as a professor or a forester, to educate your community about climate change, the importance of trees, and about how to reduce your carbon footprint.

Set up a screening of an environmentally-themed movie. Consider supplementing the screening with a speaker who can lead a Q&A following the film.

Create an eco-fair with local green businesses and environmental organizations. Not only will this inform the public of ways they can get involved, but it’s also a fun way to promote local businesses and bring your community together.

Register your event today.

Back to top

Making Your Event Count

Making your Event Count – How to Organize a Memorable Event

Develop Key Messages. Draft three to five key messages that tell a compelling story about your event, its purpose, and your goals. Check out Earth Day Network’s messaging below for ideas!

Communicate Your Message. Select a messenger or spokesperson from your organization and/or community who will deliver your key messages via social media.

Find a News Hook. Determine what makes your event interesting and newsworthy, and use that angle as a selling point when communicating with the press.

Build a Media List. Compile a list of local media contacts from newspapers, blogs, radio stations, TV stations. The list should include a reporter’s name, title, beat, phone number, and email.

Prepare Materials. Draft a media advisory — a one-page document that outlines the logistics of your event (who, what, when, where, and why) plus your contact information.

Send Materials to the Media. Distribute the media advisory one week before your event and send a press release the day before or the morning of the event.

Pitch Your Event. Follow up the email distribution of materials with a phone call to pitch your story.

Follow up. Call reporters who attended your event to follow up on needs and confirm coverage. Generate your own content with blogs reflecting on your event.

Partnering with other organizations is a perfect way to make your Acts of Green even more memorable. For example: last year, Earth Day Network helped volunteers from Southwest Airlines in Dallas as they partnered up with the Texas Tree Foundation to plant trees at a local elementary school.

Events like these not only help to add more trees to the landscape, but also increase students’ opportunities for success. Studies have shown that schools with tree cover have lower asthma rates and help students with ADHD concentrate for longer periods.

Take the lead, get the word out, and help empower your community.

Back to top

A Billion Acts of Green

A Billion Acts of Green®

An International Movement to Protect the Planet and Secure a Sustainable Future

Join the movement. Take action.

With over two billion actions to date, Earth Day Network’s A Billion Acts of Green – the largest environmental service campaign in the world – is steadily building commitments by individuals, organizations, businesses and governments to protect the planet.

Now, we’re carrying that momentum forward to reach the next billion.

This year, after your event, we’ll contact you to record your actions too!

Back to top

Global Day of Conversation

Town Hall Forums

Local communities have the power to act faster than national governments, leading the conversation on green infrastructure, jobs, and energy.

A 100% Renewable Cities event is a platform for elected officials and local leaders to engage and educate their communities about how they plan for their cities to use 100% renewable energy sources by 2050.

Make It Happen

  1. Create a theme based on your community’s goals – trees would be a great one!
  2. Reach out to a local representative and invite him/her to coordinate a public forum. Ask them to discuss what they’ve done to improve efficiency standards, conserve natural resources, and implement the use of renewable energy sources.
  3. Research and become informed about local environmental issues and the community’s perspectives on environmental topics.
  4. Prepare a list of questions to start up the conversation. This will encourage community members to hold their representatives accountable for dealing with local environmental issues.
  5. Promote the event. Here are some tips on how to attract attendees and media coverage, and remember to register your event.
  6. Continue the Conversation with a listserv or Facebook group for interested community members to follow up.

Make a Proclamation

By issuing Proclamations, local governments have shown their commitment to Earth Day and acknowledge the impact of climate change.

176 Countries and 50 US States
Participated in 2014’s Global Day of Conversation

Back to top

Canopy Project

The Canopy Project – Planting Seeds of Hope

  • 5 years left to reach our goal
  • 3 million trees EDN has already planted
  • 7.8 billion trees EDN is committed to planting

The Canopy Project is supported by partners, sponsors, and individuals like you. We work with on-the-ground tree planting organizations around the world to ensure our trees are reaching people who need them most. This Earth Day, donate or dedicate a fundraising event to The Canopy Project.

The Canopy Project is an official partner of the United Nations Environment Programme’s Billion Trees Campaign.

We plant one tree for every dollar you donate!
Donate Now!

Back to top

A Sample of Earth Day 2015 Events

A Sample of Earth Day 2015 Events


100,000 people celebrated Earth Day at the traditional neo-hippy festival in Yoyogi Park.


Earth Day Philippines collaborated with Pro Earth Run 2015 to organize a fun run.


Earth Day Vietnam raised awareness through workshops and flash mobs.


Earth Day Italia hosted several events, including a marathon, photo exhibition, and Concert for the Earth hosted by Artist Arisa.


The Australian Association for Environmental Education organized an Earth Day Expo to host primary school children and educators.


Beijing Hikers organized its annual Earth Day hike to collect trash at parks and on trails.

Back to top

Climate Education Week

Climate Education Week
April 16-23

Every year, Earth Day Network releases a Climate Education Toolkit for K-12 students around the globe, using our extensive Educator’s Network.

  • A week’s worth of curriculum for elementary, middle, and high school students.
  • Aligned with Next Generation Science Standards and Common Core Standards.
  • Range of interactive activities – from solar cooking recipes to community engagement projects.
  • Writing and poster contests.
  • Additional resources for educators and students.

The Story Of Climate Change
This free interactive digital textbook allows educators and middle school students to witness our changing climate through animation, science videos, photographs, and field expedition stories.

Join our Educator’s Network Today!

Back to top


Faith: A Call to Action

Earth Day Network recognizes that faith leaders have been a driving force behind the most important and successful social movements. We call for interfaith actions across the USA to awaken our nation’s elected officials, as well as all civic and business leaders and households, to the urgent need for immediate and effective action to address the climate emergency.

Over a thousand faith leaders, with Interfaith Power & Light, commit to work together to make their congregations carbon neutral by 2050.

No matter what faith tradition you are a part of, or if you don’t identify with a faith tradition, Earth Day reminds us that we are all stewards and protectors of the environment, and thus, it’s on each of us to ensure that the world our children will inherit will be a healthy and beautiful one.

Develop your own Earth Day event or use one of the ideas listed below.

  1. Organize an Earth Day hike, walk, run, swim or bike outing with your church, mosque, etc.
  2. Prepare a homily or sermon on trees, community of life and equitable sustainability
  3. Organize a team to plant trees in your neighborhood or outside your place of worship
  4. Call your local Parks Department and offer to plan a tree planting, park clean-up, or invasive plant removal.
  5. Organize a project at a place of worship, such as planting a native species garden.

Last year, the Pope addressed environmental issues on Earth Day!

Additional resources

Back to top


Stay Up to Date with Earth Day Network

Hosting an Earth Day rally or tree planting event in your area? Register your event here. Based on the settings you select, Earth Day Network will make your event accessible through our website and to our global audience.

Your participation in Earth Day is greatly appreciated! It’s people and/or organizations like you that help turn this movement into real and tangible positive outcomes for our planet.

Don’t forget to start thinking about the next few years of Earth Day.

Should you need additional help or resources, don’t hesitate to send us an email at [email protected]!

Back to top


Get Involved

Join the movement

Give To The Cause

Help power the movement

Spread the Word

Stay Connected