Fashion for the Earth

WHAT IS SUSTAINABLE FASHION?

Fast fashion has completely revolutionized the apparel industry, but not for the better. Behind every piece of clothing in a store, there is an industry stripping the Earth of its limited resources and exploiting the labor force that works in its garment factories. Tremendous waste characterizes this industry as it depletes healthy soil, contaminates fresh water sources, pollutes the air we breathe, defiles our oceans, destroys forests and damages eco-systems and the health of their biodiversity.




Sustainable fashion refers to a clothing supply chain that is ecologically and socially responsible. It aims to reorient the industry and consumers away from the fast fashion model and toward sustainable practices in sourcing, production, distribution, marketing, and consumption. 

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WHAT YOU CAN DO

Consumers have the power to change the trajectory of fast fashion. Here are a few important things you can do: 

  • Educate yourself about sustainable clothing.  
  • Buy less and shop for quality over quantity.   
  • Choose natural materials – organic cotton, linen, or hemp.
  • Buy 100% recycled fabrics – 100% recycled polyester, viscose (rayon), etc. 
  • Research brands to identify those that are ethical and practice transparency and sustainability. 
  • Post a picture of yourself wearing a sustainable garment, explaining its attributes and why you like it. Tag us on social media!
  • Choose brands that are manufactured in their own community and connected to the place, people behind them, local economy, and environment. 
  • Buy secondhand clothing. 
  • Swap clothes with a clothes swap group or start a swap yourself. 
  • Learn how to repair your clothes yourself. The longer clothes are kept, the lower their emissions footprint.  

TOOLKIT

How To Sustainably Shop for Your Clothes

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TOOLKIT

How to Care for Your Clothes

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TOOLKIT

How to Create a Capsule Collection

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MY PLANET, MY CLOSET

‘My Planet, My Closet’ is a project designed to create a dialogue around sustainable fashion and change the prevailing mindset around shopping. ‘My Planet, My Closet’ is a play on the typical fast fashion hauls circulating on social media — but with a twist.

EARTHDAY.ORG invites you to inspire others by sending us a video about your sustainable clothing that we will showcase across our platforms. Read below how to answer our collective call to action!

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