Fashion for the Earth

WHAT IS SUSTAINABLE FASHION?

The fast fashion industry has completely revolutionized fashion, but not for the better. Behind every piece of clothing in the store, there is a destructive industry stripping the Earth of its limited resources and placing a devastating toll on the labor force working in garment factories. Tremendous amounts of waste characterize this industry, as we send approximately 40 million tons of textiles to landfills or to be incinerated every year. In total, the fashion industry is responsible for over 8% of total greenhouse gas emissions


Sustainable fashion refers to a clothing supply chain that is ecologically and socially responsible. It aims to reorient the industry and consumers away from the fast fashion model and toward sustainable practices in sourcing, production, distribution, marketing, and consumption. 

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WHAT YOU CAN DO

Consumers have the power to change the trajectory of fast fashion. Here are a few important things you can do: 

  • Educate yourself about sustainable clothing.  
  • Buy less and shop for quality over quantity.   
  • Choose natural materials – organic cotton, linen, or hemp.
  • Buy 100% recycled fabrics – 100% recycled polyester, viscose (rayon), etc. 
  • Research brands to identify those that are ethical and practice transparency and sustainability. 
  • Post a picture of yourself wearing a sustainable garment, explaining its attributes and why you like it. Tag us on social media!
  • Choose brands that are manufactured in their own community and connected to the place, people behind them, local economy, and environment. 
  • Buy secondhand clothing. 
  • Swap clothes with a clothes swap group or start a swap yourself. 
  • Learn how to repair your clothes yourself. The longer clothes are kept, the lower their emissions footprint.  

MY PLANET, MY CLOSET

‘My Planet, My Closet’ is a project designed to create a dialogue around sustainable fashion and change the prevailing mindset around shopping. ‘My Planet, My Closet’ is a play on the typical fast fashion hauls circulating on social media — but with a twist.

EARTHDAY.ORG invites the public to post a photo or video on social media showcasing their sustainable clothing and favorite sustainable fashion brands to encourage others to invest in sustainable pieces. The apparel can be from a swap, an on online resale site or thrift shop, or a rental. Newly purchased clothing can be made from sustainable fabrics like organic cotton, hemp, bamboo, lycocel, and others.