MobilizeU

MobilizeU Resources

The resources you need to make a difference on your campus.


STUDENT RESOURCES

1. Consider utilizing your Earth Day events to educate participants about voter registration and the importance of this civic duty—especially in relation to the planet. Join forces with existing voter registration groups on your campus and discuss why we should all #VoteEarth.

2. Host a community service event or partner with a local environmental organization to get students involved in making their community a better place. Cleanups, tree plantings, and volunteer citizen science are among the many ways that students can have a direct impact on the world this Earth Day.

3. Use April 22nd as an “Environmental Education” Day in the form of a teach-in. Use our educational resources to inform community members of their connection to the environment.

4. Encourage your campus to take the 20/20 Foodprints for the Future Pledge to replace 20 percent of animal products with delicious plant-based foods and reduce food waste by 20 percent in your dining system. Learn more about the pledge here and explore the resources available to aid you in this endeavor.

5. In addition to partnering with your school’s environmental organizations, invite “non-traditionally green” groups in your community to partner with you for Earth Day events. The environmental movement is relevant to people of all backgrounds and a variety of social movements. This is a great way to engage new and larger audiences while also incorporating some unique ideas.

6. Do some digging in your library or news archives for old photos, videos or recordings from some of the original Earth Day celebrations. These materials can be incredible additions to your existing events and promotional materials. Or better yet, plan an engaging exhibition of these archives, perhaps in connection with a student Artists for the Earth art exhibition.

In addition to student-organized events, it is crucial that campus administration hosts their own Earth Day events. They are responsible for educating students and faculty alike about the environment and ways to lower impacts. Use this email template to contact your sustainability director or president’s office.

As developers of young minds and bright futures, colleges and universities should step up and commit to fighting climate change. One of the best ways to do this is through dining services.

By taking the 20/20 Foodprints for the Future Pledge, colleges and universities choose to be climate leaders. Participating schools pledge to replace 20% of animal products with delicious plant-based alternatives and reduce campus food waste by 20%. This sends a powerful message to the campus community and can inspire other schools to take action.

Use these email templates for your sustainability office and dining services to introduce yourself and to communicate the importance of this pledge to you. Learn more ways to improve food sustainability on your campus here.

Our food system accounts for more than a quarter of all greenhouse gas emissions, making animal agriculture one of the largest contributors to climate change. Food production and consumption are rapidly deteriorating the planet. And what we’re eating is pushing the planet to the breaking point on climate change and deforestation.

Check out the MobilizeU Every Bite Counts Toolkit to get the facts, understand the food systems your life, and learn what you can do as student!

Use our downloadable posters to promote Earth Day on your campus!

You’ve worked hard to create an impactful event for Earth Day 2020 — it deserves some publicity! The press is your best ally to boost the collective impact of local action. Check out our advice on how to get the press to cover your event:

1.Develop Key Messages: Draft 3-5 key messages that explain your event, its purpose, and your goals. Select a messenger or spokesperson from your organization to deliver them via press release quotes and/or media interviews.

2. Find a News Hook: Determine what makes your event interesting and newsworthy, and use that angle as a selling point when communicating with the press, whether it’s local, national or international.

3. Build a Media List: Compile a list of local media contacts from newspapers, radio & TV stations, blogs, and other local media. It’s best to find a contact who has covered similar stories in the past. Draft a short media advisory that outlines the logistics of your event (who, what when, where, & why) plus your contact information. Feel free to use our email template for reaching out to the press!

4. Send Materials to the Media: Distribute the media advisory by email one week before your event and send the press release the day before or the morning of the event. You can also follow up the email with a phone call to pitch your story.

5. Greet the Media at your Event: Create a media area at your event (a room/table/tent/etc.) This area should include a quiet space for media interviews, distributing press materials, and a sign-in sheet to follow up with journalists after the event to make sure they have everything they need to run a great story.

6. Be your own journalist: In addition to working with media professionals to gain coverage for your event, be sure to broadcast your event on your own channels before, during, and after the event. Before the event, be sure to advertise it on campus with posters and on social media. During the event, make sure the attending journalists have all the materials they need, and document the event yourself as well with photos, video, interviews, & feedback. Afterwards, continue to share the footage you collected at the event; be sure to share this footage with us as well so we can give you a shoutout!

You can find everything you need to take further action here.

Campus Resources

1. Use April 22nd as an “Environmental Education” Day in the form of a teach-in. Use our educational resources to inform community members of their connection to the environment.

2.Encourage professors to dedicate one class session in their April lesson plan to environmental education; sustainability is a relevant topic to any class no matter the subject!

3. Consider utilizing your Earth Day events to educate participants about voter registration and the importance of this civic duty—especially in relation to the planet. Join forces with existing voter registration groups on your campus and discuss why we should all #VoteEarth.

4. Create or enhance your existing campus sustainability plan. Earth Day 2020 is the perfect time to announce new or stronger commitments for reductions in waste, water and greenhouse gasses.

5. Take the 20/20 Foodprints for the Future Pledge to replace 20 percent of animal products with delicious plant-based foods and reduce food waste by 20 percent on campus. Learn more about the pledge here.

6. Host a community service event or partner with a local environmental organization to get students involved in making their community a better place. Cleanups, tree plantings, and volunteer citizen science are among the many ways that students can have a direct impact on the world this Earth Day.

7. Invite “non-traditionally green” groups in your community to partner with you for Earth Day events. The environmental movement is an intersectional mobilization that involves people of all backgrounds and a variety of social movements. This is a great way to engage new and larger audiences while also incorporating some unique ideas.

8. Do some digging in your library or news archives for old photos, videos or recordings from some of the original Earth Day celebrations. These materials can be incredible additions to your existing events and promotional materials. Or better yet, plan an engaging exhibition of these archives, perhaps in connection with a student Artists for the Earth art exhibition.

One of the leading causes of the climate crisis is our food system. If you add up everything that goes in to our food system: production, processing, transporting, consumption and waste, it accounts for up to a third of all human-made greenhouse gas emissions.

By taking the 20/20 Foodprints for the Future Pledge, colleges and universities choose to be climate leaders. Participating schools pledge to replace 20% of animal products with delicious plant-based alternatives and reduce campus food waste by 20%. This sends a powerful message to the campus community and can inspire other schools to take action.

Find Previous Earth Day Teach-In Toolkits

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