Press Release


Washington, D.C. (April 17, 2024)EARTHDAY.ORG, the global force behind Earth Day, is partnering with Rovio’s Angry Birds 2 this year, in support of the Angry Birds’, BIRDS HELPING BIRDS campaign.

In their adventure game “Healing the World”, players will discover that plastics are a major source of the Angry Birds state of mind because plastic trash is hurting their feathered friends, especially sea birds. The Angry Birds discovered the terrible truth after reading Birds vs. Plastics.

The Theme for Earth Day 2024 is PLANET VS PLASTICS and here’s a beak full of truth for you – birds are having a tough time because of plastic pollution. Hundreds of thousands of them are injured every year, and many of them die. Plastic trash is in our streets, our countryside, and our oceans. The problem is that many birds mistake plastics for food, which can lead to all sorts of digestive injuries, from nasty infections to starvation. Birds are also the victims of plastic entanglement, meaning their wings, bodies, legs, and beaks get wrapped up in plastic trash and they are injured, can’t fly, cannot evade predators, and even suffocate. You can read more about it here

“We’re not surprised that plastic trash hurting real birds was one of the reasons why the Angry Birds were so mad. We are angry about it too,” said Tom Cosgrove, Chief Creative and Content Officer of EARTHDAY.ORG.

“Our campaign ‘Birds helping Birds’ raises awareness of the detrimental impact plastics have on birds and mobilizes players to reduce plastic waste. There are more than 3 billion people playing digital games daily, but games tend to be an overlooked area of action. Games can be a powerful force for raising awareness and catalyzing positive change”, says Angry Birds Brand Creative Director Giorgio Giussani.

See a campaign still (mock up) in Time Square: HERE

See the actual Billboard in Times Square: HERE

(it will up in Times Square from 15 – 21 April, and show 72 times a day)

So, ruffle your feathers and act — we all have the power to make a difference and help keep birds safe. The Angry Birds want everyone to know EARTHDAY.ORG’s three top tips to combat plastic pollution:

● Give Single-Use Plastics the Boot: Skip plastic bottles, bags, and utensils!

● Straws are for Suckers: They’re not cool and they can hurt animals.

● Sign up for a Great Global Cleanup events to help remove plastic waste

If you want to do one more thing for the birds – sign our Global Plastic Treaty Petition.

The governments of the world are gathering over Earth Day, April 22, in Ottawa to debate the UN Global Plastic Treaty – we need to send them all a loud message that what humanity, all wildlife and our beloved birds, need is less plastic production. We need to reduce it by 60% by 2040. Get flapping and make some noise!

About EARTHDAY.ORG: EARTHDAY.ORG’s founders created and organized the very first Earth Day on April 22, 1970. Since then, EARTHDAY.ORG has mobilized over 1 billion people annually on Earth Day, and every other day, to protect the planet. EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy. Learn more at EARTHDAY.ORG. It’s not a day, it’s a movement.

For Media Inquiries: Sarah Davies, [email protected], +1 240 463 1341 (Washington DC)

About ROVIO:

Rovio Entertainment Corporation is a global mobile-first games company that creates, develops, and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009.. In 2023, Sega Europe Limited acquired more than 90 percent of Rovio’s issued and outstanding shares, making Rovio a subsidiary of Sega.

For Media Inquiries: Oskari Nivala, [email protected], + 358400563884