The theme for Earth Day 2018 was End Plastic Pollution. Despite severity of the problem and its impacts on environment and human health, plastic pollution was not yet a mainstream issue.
Our goal was to dramatically increase global public awareness about the health, environmental and other risks associated with plastic pollution, leading to changes in attitudes, behaviors, policies and a powerful outpouring of public demand for reducing plastic pollution.
Our data speaks for itself.
Since November of 2017 when our campaign launched, leaders across all industries around the globe have taken meaningful steps to End Plastic Pollution.