FOR IMMEDIATE RELEASE
General press: Joan Michelson
Technical press: Matt Young
April 19, 2011
EARTH DAY NETWORK AND FACEBOOK COLLABORATE IN A BILLION ACTS OF GREEN® CAMPAIGN
WASHINGTON, DC – (Washington, D.C. April 19, 2011) Earth Day Network today announced a collaboration with Facebook to engage people worldwide in environmental action through the Billion Acts of Green®campaign. The two organizations worked together to create a new application or “app” that is inspiring people around the world to take actions to reduce their impact on the environment.
“Earth Day Network’s collaboration with Facebook on the app takes advantage of two global platforms: Facebook’s social network and Earth Day, the largest platform for environmental action,” said Kathleen Rogers, President and CEO of Earth Day Network (EDN). “This effort is founded on the shared belief that to achieve real progress on today’s immense environmental challenges we must act together. Facebook defines togetherness in the digital age, and has the unique ability to take a positive message and propel it across cultural, national, and religious divides. That’s what Earth Day is all about too.”
“Facebook’s partnership with Earth Day Network to create and promote the Billion Acts of Green app is an exciting way to harness the Facebook platform’s power and reach on behalf of the environment,” said Jonathan Heiliger, V.P. of Technical Operations at Facebook. “Whether pledging to save energy, use less water, use alternative transportation, or take other steps, people can use Facebook to mark Earth Day with meaningful action – and can encourage their friends to do the same. This will help Earth Day Network achieve its ‘Billion Acts of Green’ goal.”
The app can be found at http://apps.facebook.com/billionactsofgreen.
A Billion Acts of Green®is a global campaign that drives voluntary efforts to improve our environment. It encourages individuals and organizations to undertake acts of environmental service and advocacy, and to share them with the world. These actions can be immediate changes like switching to energy efficient light bulbs, or large-scale projects that achieve lasting change, such as efforts to green our cities and our schools. All commitments to A Billion Acts of Green share the common thread of people working together to build a greener future.
The Facebook application is part of Earth Day Network’s campaign to reach A Billion Acts of Green in advance of the U.N. Conference on Sustainable Development in Rio de Janeiro, Brazil in June 2012, as tangible evidence that people all over the world are working to protect the Earth.
About Earth Day Network
Earth Day Network’s mission is to broaden, diversify and mobilize the environmental movement, driving action year-round. Earth Day Network does this through advocacy, education, public policy, and consumer campaigns.
Earth Day Network mobilizes over one billion people in 192 countries with the help of our 25,000 partners. Please share your “Act of Green” to help EDN achieve its goal of “A Billion Acts of Green” by the 2012 U.N. Conference on Sustainable Development (aka “Rio+20)) www.earthday.org.
Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.
# # # Facebook® is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.