World Music Day: A Green Festival in Kolkata
July 8, 2013
This year, Earth Day Network-India joined Alliance Française du Bengale as the “green” partner for the La Fête de la Musique – World Music Day commemorations in Kolkata. First celebrated in 1982 in France, World Music Day takes place worldwide on June 21. Today, it serves as an international celebration of music, with more than 100 countries participating. There are free concerts of every genre of music – from folk to classical – at various venues.
This year’s celebration in Kolkata was a huge success! Billboards and media publicity for the event brought together thousands of people to celebrate music, as over 50 bands performed. As the event’s “green” partner, Earth Day Network helped to make the festivities more sustainable and spread environmental messaging throughout the day.
EDN – India also spread awareness about its Backseat Buddies campaign, which seeks to encourage carpooling among students as a method to control air pollution, reduce traffic congestion, and conserve resources.