Press Release

EARTHDAY.ORG ANNOUNCES PARTNERSHIP WITH SANKARI STUDIOS FOR GAME LAUNCH

SANKARI STUDIOS ANNOUNCES PARTNERSHIP WITH EARTHDAY.ORG FOR GAME LAUNCH

Washington, D.C. (April 14, 2023)- Sankari Studios, the revolutionary gaming studio for good, and EARTHDAY.ORG (EDO),  the global organizer of Earth Day and world’s largest recruiter to the environmental movement, have announced their partnership by setting the official world-wide release date of Sankari’s KATOA Ocean for April 22, Earth Day 2023.

“Joining with Earth Day for launch was literally one of the first partnership conversations we had internally,” says founder Rexanne Martin. “There’s no organization more perfectly aligned to celebrate and share the message of ‘Play the game. Save the world.’ than Earth Day.”

Earthday.org’s official theme in 2023 Invest in Our Planet goes hand in hand with Sankari Studios’ mission of giving players agency to invest in climate solutions.  EDO’s reach of 1 Billion people in more than 193 countries mirrors Sankari’s goal to activate the world’s 3.7 billion mobile gamers and involve them to change the trajectory of our planet.  

“We’re experts in the game space and our Canadian soft launch is proving that yes… people want to play and save the planet at the same time.” says founder Victoria Raiser. “Finding a way to engage as many people as possible for the future is critical.   That’s why our partnerships are mutually beneficial:  We bring engagement and funding, our players can direct this capital to our partners and their vetted solutions, and the environment benefits.”

THE GAME

KATOA is a revolutionary player pivoting mobile gaming towards social good.  With its first focus  of ameliorating the climate crisis, Sankari Studio’s KATOA Ocean engages players through an undersea biome with lush graphics, and engaging characters with compelling storylines. Points earned in-game allow players to direct sponsor and other philanthropic funding to environmental heroes saving our planet. The more players, the more funding, and the closer to saving eco-systems all over the world.

THE LAUNCH

KATOA Oceans was soft launched in Canada – January 2023. The game launches world-wide on Earth Day April 22nd, 2023, in partnership with EarthDay.org.

Partners at the time of launch include The Great Barrier Reef Foundation, Sustainable Ocean Alliance (SOA), and SavingPenguins.org.  Supporters include Unity Technologies. 

Additional games already in the pipeline: Rain Forests, African Savannah, Food for All, Green Cities, Carbon Capture.

ABOUT KATOA OCEAN

Start your adventure in the ocean depths, exploring true-to-life 3D worlds that span the globe, manage resources, complete quests, and combat the toxic ‘blight’ to create thriving natural ‘havens’ that wildlife will flock to. 

KATOA Ocean’s giving modality is supported by sponsorship and philanthropic dollars. Sankari allocates 10% of all its in-app purchases in addition to that funding. The more players, the more funding, and the closer to changing the planet’s trajectory.

The mission is straight-forward: “Play the Game. Save the World.”

About EARTHDAY.ORG:

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at: https://www.earthday.org.

SANKARI’S TEAM

Sankari’s team is comprised of seasoned experts in gaming (EA, Activision, Niantic, Marvel), content creation (film) and journalism (CNN). Prior games developed and managed by Sankari’s team include Call of Duty, Marvel / The Amazing Spider Man, James Bond, and Tony Hawk’s Pro Skater.       For more information visit sankaristudios.com.