Press Release

Pique Action and EARTHDAY.ORG Announce a Partnership for Earth Day

Together, the two organizations will collaborate on sharing content focused on the 2022 theme ‘Invest In Our Planet’

WASHINGTON, D.C. (April 11, 2022) – Pique Action and EARTHDAY.ORG are announcing a strategic partnership as part of the ‘Invest In Our Planet’ theme for Earth Day 2022EARTHDAY.ORG will share clips from Pique Action’s premiere series, NextNow. These micro-documentaries highlight different climate challenges and how innovative organizations are working to solve them.

This is a precious moment to act on climate change. The theme of “Invest In Our Planet” challenges leaders to answer a call to action to preserve and protect our health, our families, and our livelihoods. We need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.

“As a part of our 2022 Earth Day theme, Invest In Our Planet, we are excited to work with Pique Action to showcase some incredible innovators working around the world to create critical solutions to combat humanity’s greatest threat,” said Tom Cosgrove, Chief Creative and Content Officer, EARTHDAY.ORG.

The films cover a wide range of solutions, such as reusing EV batteries, decarbonizing cement and producing fertilizer from renewable energy. Amongst the many stories that will be shared include profiles on gamechanging startups such as Dandelion Energy, 75F, Nitricity, Remora, Cambium Carbon and CarbonCure.

“We must come together and focus on what we can do to solve the climate crisis. The moment has not passed nor is it ahead of us,” adds Kip Pastor, Founder and CEO of Pique Action. “It is right now. Earth Day is the time to highlight the innovators and support them however we can. Earth Day is the event and EARTHDAY.ORG is the organization. We’re thrilled to be a part of it and share the cinematic stories of the doers to inspire, ally, and focus us on the task at hand.”

Pique Action is a new media company aiming to change the conversation on climate change by creating positive, solution-oriented content. It’s the opposite of doomscrolling. By capturing attention and stimulating curiosity through micro-documentaries, Pique is able to drive action and accelerate impact.

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at