EARTHDAY.ORG Launches 100-Day Countdown to Earth Day
January 12, 2021
WASHINGTON, D.C. — Today, EARTHDAY.ORG begins the 100-day countdown to Earth Day, observed each year on April 22. Now in its 51st year, Earth Day is the world’s largest recruiter to the environmental movement. Over a billion people in 192 countries participate in Earth Day, making it the world’s most widely observed civic event.
This year, Earth Day falls at a time of both exceptional danger and exceptional opportunity. The danger is that society may fall prey to the natural human drive to return to business as usual. The opportunity is to declare Earth Day 2021 a global day of recommitment to save the planet and its people, and open a revolutionary new era of healing, restoration, learning, and unity.
The current pandemic illustrates with painful clarity that the planet faces two crises, and they are connected: global environmental degradation and its link to human health and survival. EARTHDAY.ORG’s goal is to build global support for climate restoration, climate education, and a sustainable green economy, so the world can emerge from the pandemic stronger, smarter, and more secure.
EARTHDAY.ORG’s 2021 campaign, Restore Our Earth, coincides with the United Nation’s Decade on Ecosystem Restoration and is a call to action to conserve and restore our environment using natural solutions, technology, education, and civic action.
EARTHDAY.ORG wants to take advantage of the arrival of the new administration in the U.S. to promote policies that advance regenerative agriculture, ecosystem restoration, reforestation, and to build a new generation of climate-educated and civically-engaged citizens. Globally, EARTHDAY.ORG’s goal is to create a green jobs ready workforce and a green consumer movement fueled by sustainable entrepreneurship and to drive justice and inclusion so that all countries can share in safety and prosperity.
These ambitious objectives include supporting massive reforestation projects, reforming global agriculture, creating opportunities to promote citizen science, and inspiring worldwide volunteer engagement. Through these achievements, EARTHDAY.ORG can form a realistic basis for optimism about our collective future.
“Our living planet nurtured the rise of human civilization,” said Tom Lovejoy, known as the Godfather of Biodiversity, President of the Amazon Biodiversity Center, a Senior Fellow at the United Nations Foundation and Environmental Science and Policy Professor at George Mason University. “Ambitious restoration will simultaneously and dramatically reduce climate change as well as bring enormous biodiversity and human welfare benefit.”
“To activate the promise of this unique moment in time, we’re asking everyone to join us,” said Kathleen Rogers, President of EARTHDAY.ORG. “Volunteer to be a part of our movement. Together, we can advance the world into a new era of unity and purpose.”
To find more information on Earth Day 2021, please visit: https://earthday.org/earth-day-2021
EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at earthday.org.
PRESS CONTACT: Olivia Altman, Publicist, EARTHDAY.ORG [email protected]