Press Release

Clean Beauty Collective Inc. and EARTHDAY.ORG Work Together to Protect Our Species

WASHINGTON, D.C. —  For the second year, Clean Beauty Collective Inc. is supporting EARTHDAY.ORG to advance its mission to help save the planet. As an eco-conscious and sustainable fragrance collection, Clean Beauty Collective is sponsoring EARTHDAY.ORG and its Protect Our Species campaign to bring awareness to the importance of protecting our planet’s pollinators including butterflies. Butterflies pollinate native flowers and plants and foster diversity among plant and animal life, an essential process to maintain a healthy planet. 

Worldwide there is an alarming decline in pollinator populations due to pesticide use and habitat loss. To help raise awareness of the essential role that butterflies play in keeping plants, flowers and ecosystems healthy, CLEAN RESERVE® Lush Fleur, the latest fresh, floral scent from the Clean Beauty Collective, will be offered in a limited-edition package design featuring butterflies.

EARTHDAY.ORG’s theme for Earth Day 2021, Restore Our Earth, focuses on natural processes and emerging green technologies that can restore the world’s ecosystems. Together, EARTHDAY.ORG and Clean Beauty Collective Inc. are reaching  millions of people worldwide with messages aimed to support and  restore biodiversity  on planet Earth. 

“In order to protect our shared home, we need everyone to pitch in. For a second year, Clean Beauty Collective’s support helps EARTHDAY.ORG safeguard Earth’s critical pollinators that make possible one out of every three bites of food we eat,” said Kathryn Stoddard, Vice President of Marketing & Development, EARTHDAY.ORG. “For Earth Day 2021, we’re working together to Restore our Earth because a healthy planet is not an option — it is a necessity.” 

“We’re  proud to join forces with EARTHDAY.ORG and the Protect Our Species campaign for butterflies, without which our fragrances wouldn’t be possible” said Greg Black, president of Clean Beauty Collective Inc. “As a company, we work towards sustainability every day from product development to packaging and manufacturing. It is our collective goal to help build a hopeful future for the Earth first by raising awareness but also by putting change into action wherever we can.”

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at  

About Clean Beauty Collective  Inc.
Established in 2003, Clean Beauty Collective Inc.’s mission is to create products for mindful consumers seeking not only quality in their beauty products, but also peace-of-mind that their products are simple, trusted and conscious. The collections fully embody the brand’s ethos and are mindfully produced with partners that use green manufacturing practices, supply eco-conscious packaging, and use responsibly sourced ingredients that give back to farmers and their communities.    

For More Information Contact: 

Olivia Altman
[email protected] 

Clean Beauty Collective Inc. 
Jessica Baltera 
[email protected]