Earth Day Network Announces Angry Birds “Champions for the Earth” Tournament During the Back-to-School Climate Education Event at the White House
August 20, 2015
Contact: Courtney Nicole Lewis
FOR IMMEDIATE RELEASE
August 20, 2015
Earth Day Network (EDN) attends a Back-to-School Climate Education Event at the White House, bringing together students, educators and leaders to discuss climate education and an exciting new climate game.
Washington, DC, August 20, 2015– Earth Day Network’s exciting project Champions for Earth, a global online climate change tournament hosted together with Rovio Entertainment,was highlighted at the White House Back-to-School Climate Education Event today. The event honored projects from around the country that enhance the climate literacy of American students and citizens. Representing Earth Day Network were Johanna Bozuwa, Director of Education, and Yoav Magid, Associate Director of Strategic Partnerships.
“We are so excited to work with Earth Day Network and are calling all gamers of the world to be part of the Champions for Earth tournament, which starts September 21 on Angry Birds Friends. Climate change is a reality. Let´s address it together and nurture our planet!” said Blanca Juti, Chief Brand Officer of Rovio.
The Tournament will take place 21-28 September, during Climate Week NYC and the United Nations General Assembly, and will engage millions around the globe. The game will include science-based climate messages that have been developed in consultation with experts from Federal agencies and academic institutions. Champions for Earth will connect players all over the world, including millions of millennials, with climate-change information and actions.
“By leveraging the global reach and informational power of gaming technology, Earth Day Network and Rovio Entertainment – the creators of the wildly successful Angry Birds – will mobilize millions around the world to take action on climate change,” said Kathleen Rogers, Earth Day Network President.
By integrating environmental content into Angry Birds – the most downloaded mobile game in the world – the joint initiative between the two groups will allow millions of players to interact with information related to the conservation, protection, enhancement and support of our environment and our natural resources.
ABOUT EARTH DAY NETWORK:
The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. Growing out of the first Earth Day, Earth Day Network works year-round with tens of thousands of partners in 192 countries to broaden, diversify and mobilize the environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. For more information, please visit archiveedn.wpengine.com
Rovio Entertainment is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one downloaded app of all time. For more information, please visit www.rovio.com
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If you would like more information about this topic, please contact Courtney Lewis at 202-518-0044 or email at [email protected]