Earth Day Network and Connect4Climate to Host eDiscussion on Climate Communication

FOR IMMEDIATE RELEASE: April 6, 2015 Earth Day Network Communications Department 202-518-0044 [email protected]

Earth Day Network and Connect4Climate to Host eDiscussion on Climate Communication

Over a billion people are poised to commemorate the 45^th anniversary of Earth Day (April 22^nd). This is a critical time for promoting action on climate change, with world leaders scheduled to meet in Paris in December to adopt a binding and historic treaty on climate change. To help build a movement of active and engaged citizens Earth Day Network and Connect4Climate will present an online eDiscussion, Let’s Talk Climate: Innovative Solutions to Communicating Climate Change on Wednesday, April 8 from 11AM-12:15EDT. Youth and Millennials are one of the most effective vehicles for social action. Our goal is to empower them with the necessary skills and to create meaningful change. A panel of climate communication experts will discuss innovative strategies to enhance climate communication. Topics will range from technology and the new media’s influence in spreading awareness, to the power of solution stories and the impact of influential role models. The eDiscussion panelists include:  Andrew Revkin, NY Times environment blogger and Pace U Senior Fellow for Environmental Understanding Courtney St. John, Associate Director of Outreach at Center for Research on Environmental Decisions (CRED) at Columbia University Andrew Schenkel, Managing Editor & Director of Special Projects at tcktcktck Aimee Sison, Manager of Social Media Strategy at Climate Nexus Lucia Grenna, Program Director at Connect4Climate “In order to continually expand the movement and tap into youth’s deep potential to drive climate action we must determine compelling and engaging communication mechanisms.” says Kathleen Rogers, President of Earth Day Network. “Now is the time for action. Based on solid climate change science, we need to communicate it in a way that resonates with those who need to act,” says Lucia Grenna. “We need to break a global issue down into local and actionable realities that really resonate with people.” Outcomes of this eDiscussion will be integrated into the Communicating for Climate Change 2.0 workshop on April 15 at the World Bank Group, hosted in tandem with the World Bank Spring Meetings. The discussion will continue at a high-level backstage roundtable at Global Citizen 2015 Earth Day at the National Mall on April 18. To attend the webinar, register here.

##

ABOUT EARTH DAY NETWORK: The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. Growing out of the first Earth Day, Earth Day Network (EDN) works with tens of thousands of partners in 192 countries to broaden, diversify and mobilize the environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. For more information, visit archiveedn.wpengine.com ABOUT CONNECT4CLIMATE: Launched by the World Bank Group and the Italian Ministry of Environment, Connect4Climate (C4C) is a global platform with more than 220 partners. Civil society, media networks, international organizations, academic institutions, youth groups and the private sector are connecting to take on climate change and advance climate solutions. For more information, visit www.connect4climate.org.

##