BUILDING ON OUR GROWTH AND MOMENTUM
August 12, 2010
Building on Our Growth and Momentum
As a result of both our highly successful campaign for the 40th anniversary of Earth Day and our award winning year round programs, Earth Day Network has experienced significant growth and achievement over the past year. Our membership and activist network has reached nearly one million members who are engaged in advocacy and education across the globe. As part of Earth Day 2010 outreach, we helped to create hundreds of thousands of climate and service events worldwide, worked with over 22,000 partner groups domestically and internationally, and hosted a groundbreaking climate rally for more than 200,000 people on Washington, D.C.’s National Mall. This represented one of the largest climate events globally, bringing an extraordinary group of diverse activist organizations together around climate change and other pressing issues.
Earth Day Network also launched one of the most successful service campaigns in the environmental movement, a Billion Acts of Green™, which has already reached nearly 40 million green actions from individuals, organizations and corporations. We expect the campaign to reach its goal of one billion acts by the time of the Earth Summit (Rio+20) in 2012, a major organizational focus. To support and continue to build on Earth Day Network’s growth and momentum, we are adding Kraig Butrum as Senior Vice President of Marketing and Development to our expanding staff. Butrum, who will join the organization on August 9, brings 25 years of major gift fundraising and management experience to our organization.
Serving a wide variety of organizations, Butrum has served as President, Vice President, Campaign Director, Director of Development and consultant to non-profit organizations throughout the United States. Kraig served as Senior Vice President for the National Park Foundation and as Vice President for Development for Conservation International (CI) two Washington, D.C.-based charities. During his tenure at CI, Butrum directed the Campaignto Save the Hotspots, a $635 million five-year effort. During this time, Butrum helped staff a $261 million lead gift from Intel founder Gordon Moore and his wife, Betty – the largest ever private philanthropic gift to conservation. While at CI he also represented the organization at Defying Ocean’s End – a comprehensive marine conservation conference. From 2004 to 2009, Butrum served as Vice President of the Nuclear Threat Initiative (NTI), founded by CNN founder Ted Turner and former Senator Sam Nunn.
We believe that Earth Day Network is experiencing incredible momentum that positions us to become the most effective international environmental advocacy organization in the world. In addition we will soon announce a major initiative that we believe will influence tomorrow’s leaders and generations of environmentalists to come. We are looking forward to consulting with you on this major initiative.
President, Earth Day Network