Climate Action
Aesthetic Meets Activism: How Creative Instagram Posts Spark Climate Conversations
September 14, 2025
Today marks National Live Creative Day — a chance for individuals and communities to step outside of their daily routines in an effort to spark new ideas, discoveries, and interests. Creativity can be found all around us, and by challenging yourself to think differently and experience the world through a new lens, it can lead to fresh perspectives and initiatives.
While today is a day dedicated to letting your imagination run free, that shouldn’t stop you from immersing yourself in creative endeavors year-round. In fact, EARTHDAY.ORG’s social media team shows their artistry everyday through their posts across Linkedin, X, TikTok, Facebook, YouTube. and Instagram, which collectively have nearly 1 million followers.
Each post not only aims to be visually eye-catching, but informative on key environmental issues too. Just like their bio reads, “Earth Day, every day,” they apply the same notion to National Live Creative Day and are creative every single day!
Here are five unique posts that showcase EARTHDAY.ORG’s Instagram to be both an educative and creatively charged space.
The Gluttony of the Fashion Industry
To raise awareness on the fashion industry’s contribution to pollution, a striking image depicts a life size billboard of a woman, out of her white blouse spills thousands upon thousands of clothes. These items pile on top of one another to create a mountainous display perfectly visualizing the overconsumption of the fast fashion industry. This jarring photo is a nod to the 100 billion garments a year that are produced, 87% of which ultimately head to landfills or incinerators.
It should come as no shock that SHEIN, an online-only fashion retailer that dominates the fast-fashion space, is printed in large bold lettering across the billboard. As of 2023, the company became the biggest polluter in the fashion industry, with its emissions almost doubling at the rate of its revenue.
In general, clothing consumption has increased by a whopping 400% in the past two decades, and this image serves as a visual reminder of these terrifying statistics and offers an obvious solution — buy less fast fashion!
The Summer I Became Informed on Environmental Issues
The Summer I Turned Pretty, a coming-of-age and romance TV series, is currently airing its final season, and discourse on the show is prevalent across social media platforms.
In a carousel style post, EARTHDAY.ORG combines the show’s dreamy and blissful summer aesthetics with short phrases, even using the same font as the series, that inform their audience of small, but impactful steps they can take to preserve and protect the planet. A few include, “the summer I realized likes don’t change the planet, action does,” “the summer I cared about what chemicals are in my products and food,” and “the summer I stopped waiting for billionaires and started saving the planet myself.”
When Musician Meets Ocean
In celebration of World Oceans Day, EARTHDAY.ORG collaborated with legendary Beatles drummer, Ringo Starr, in creating merch inspired by his song “Octopus’s Garden.”
The black and white artwork featured a cartoonish depiction of an octopus holding a watering can over a bed of flowers. Under the design read, “an octopus’s garden needs clean water” — referencing the continued initiative to keep our oceans clean.
When we can take these pop culture moments, we’re meeting people where they already are and giving them a new way to see environmental issues. It’s not just about making content that looks good, it’s about making people stop, think, and actually do something. That’s when creativity becomes a bridge between awareness and action.
Katherine bruchalski, Director of Social Media, EARTHDAY.ORG
The Harsh Reality of Marine Captivity
In an Instagram reel that garnered over 70,000 views, EARTHDAY.ORG brought awareness to the pressing issue of two orcas — Wikie and her son Keijo, along with 12 bottlenose dolphins, that are at risk in a crumbling and dangerous marine park in France.
In 2021, France passed a law that banned whales and dolphins from being held in captivity and live shows, which ultimately led to the park’s closing in January of 2025. However, just a month later, it was revealed by France’s Ecology Minister that a site had not been secured for these mammals. These creatures have continued to be housed in unlivable conditions as their tanks fill with algae and the weak structure of the tanks’ walls has caused sediment to seep into their water.
The video, which combines somber instrumentals, footage of the harsh reality these animals are living through, and short captions for each clip, work to build a narrative of EARTHDAY.ORG’s commitment to condemning the practice of holding marine mammals for captivity.
In the caption of the video, they tell viewers to write directly to France’s President, and urge him to uphold the country’s promise of ending marine captivity and find a fixed, humane, and sustainable home for these animals. Thousands of people responded and wrote to Macron.
Extra! Extra! Read All About EPA’s Latest Propaganda Proposal!
In 10 slides, EARTHDAY.ORG breaks down why The Environmental Protection Agency’s latest Endangerment Finding Report is littered with “misinformation, cherry picked stats, and blatant lies.”
The Endangerment Finding, which was legally established in 2009, is the scientific foundation for regulating greenhouse gas emissions that cause climate change. The EPA’s attempt to overturn this would essentially seize them from protecting individuals and the planet from known harmful pollutants.
To spotlight this cause for concern, each slide includes a different portion of the EPA’s report and offers a “fact check” section that debunks the EPA’s argument of reconsidering The Endangerment Finding.
The Billionaire Bride to Be
Just a few weeks ago, global popstar sensation Taylor Swift, announced her engagement to NFL football player, Travis Kelce.
In light of this development, EARTHDAY.ORG wasted no time reminding the internet that Swift squarely fits in the top 10% of the world’s wealthiest individuals, with her net worth to be estimated at $1.6 billion.
In a meme-like format, the post displays the couple cozying up with the caption, “just a quick reminder, you are significantly closer to being a climate refugee than a billionaire.”
As of May, a study published in Nature Climate Change found the top 10 percenters to be responsible for two thirds of global warming since 1990. Perhaps the most glaring finding was that climate impacts do not only stem from global emissions, but can also be directly linked to lifestyle choices, which are an indicator of wealth.
Get Involved!
Want to create art, graphics, etc. for Earth Day? Email [email protected] to get started.
You can also be part of the Earth Day social movement by joining the EARTHDAY.ORG Social Squad? Sign up to get periodic emails of posts for you to share with your friends.