Digital Out of Home Ad Displays Will Feature the ‘Protect Our Species’ Campaign
April 10, 2019 (Washington, DC) – Compelling images of threatened species – from eagles to bees – will appear nationwide on donated out of home (OOH) ad space to support Earth Day.
The OOH campaign begins April 10, as part of the build-up to Earth Day on April 22. The #ProtectOurSpecies call to action will be displayed on digital billboards and bus shelters, featuring the earthday.org website.
“Today’s unprecedented global destruction of wildlife populations is of great concern,” said Earth Day Network president Kathleen Rogers. “Climate change, deforestation, habitat loss, trafficking and poaching, unsustainable agriculture, pollution and pesticides all take their toll. The impacts are far reaching, which is why we need to spread the word.”
“If we don’t act now,” noted Rogers, “the next extinct species may be our own.”
Thousands of OOH locations will feature vivid photos of important species, including the bee, giraffe, eagle, polar bear, buffalo, sea turtle, and elephant. The advertising space is donated via a new partnership between the Earth Day Network and the Out of Home Advertising Association of America (OAAA).
Earth Day Network is encouraging audiences to share where they are spotting these public service ads– Snap and share photos on social media with the hashtag #ProtectOurSpecies.
“The OOH industry has a long history of supporting public service efforts, including species protection awareness,” said Nancy Fletcher, OAAA’s president and chief executive officer. “We want to do more and are proud to support Earth Day and its awareness campaign.”
OAAA members often volunteer creative services for national OOH public service campaigns. OUTFRONT Studios assisted in the design of the Protect Our Species OOH campaign.
Click here for Earth Day Network creative that will be shown on OOH formats.
About Earth Day
Earth Day Network’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), Earth Day Network is the world’s largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.
The Out of Home Advertising Association of America (OAAA) is the national trade association for the $8 billion US out of home advertising (OOH) industry, which includes digital out of home (DOOH), and is comprised of billboards, street furniture, transit advertising, and place-based media.
Comprised of 800+ member media companies, advertisers, agencies, ad-tech providers, and suppliers that represent over 90 percent of the industry. OAAA is a unified voice, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States.
OAAA-member media companies donate over $500 million in public service advertising annually. Every year, the industry celebrates and rewards OOH creativity via its renowned OBIE Awards (obieawards.org). For more information, please visit oaaa.org.
Earth Day Network