JAMES CAMERON TO JOIN THE CLIMATE RALLY IN WASHINGTON, D.C.

James Cameron To Join The Climate Rally in Washington, D.C.

On April 25 For Earth Day’s 40th Anniversary Event

Twentieth Century Fox Home Entertainment Partners with Earth Day Network

To Plant One Million Trees in Honor of the Home Entertainment Debut of AVATAR

LOS ANGELES (April 14, 2010) – Earth Day Network today announced that AVATAR director James Cameron is confirmed to speak at The Climate Rally on Sunday, April 25 in Washington, D.C. for the 40th anniversary of Earth Day. This follows another recent announcement from Earth Day Network and Twentieth Century Fox Home Entertainment to plant one million trees globally this year.  The AVATAR Blu-ray and DVD will be available everywhere on Earth Day, April 22.

Twentieth Century Fox Home Entertainment and Earth Day Network, the international non-profit organization that coordinates Earth Day annually and works year-round on climate change, environmental education and broadening the environmental movement, are partnering for the Home Tree Initiative to plant native trees in 15 countries in 2010. This program is part of Twentieth Century Fox Home Entertainment’s parent company News Corporation’s Global Energy Initiative, a commitment to reducing the company’s impacts on the climate and the environment, transforming the way it uses energy, and engages the global audience with the issues.

Earth Day Network will collaborate with established environmental NGOs, forestry services and government agencies to plant trees native to each region in 15 countries including, The United States, Canada, The United Kingdom, Australia, France, Germany, Japan, Italy, Sweden, Belgium, The Netherlands, Spain, Brazil, Mexico and Haiti. Earth Day Network is committed to working with experienced international partners to plant trees.

To help raise awareness and support for the initiative, Fox has created “The AVATAR Program.” Through a unique code found inside the AVATAR Blu-ray and DVD, consumers can register at www.avatarmovie.com. Those fans will be able to adopt one of the one million trees being planted on behalf of Earth Day and receive a virtual home tree to represent that actual tree. Through Earth Day Network’s Billion Acts of Green® program, those adopting a tree will be able to count their action toward the goal of one Billion Acts of Green® on Earth Day Network’s Web site at archiveedn.wpengine.com.

“We find ourselves facing the greatest challenge of our time, saving our natural world from ourselves,” said director James Cameron. “With the 40th anniversary of Earth Day quickly approaching, the time has come to stand up and be warriors for the Earth.  AVATAR takes place on a distant world, but it’s really about this miracle planet we have right here.”

“At the core of AVATAR lies a message of empowerment and self-discovery,” said Mike Dunn, President Worldwide of Twentieth Century Fox Home Entertainment. “Our initiative to plant one million trees allows us to promote a healthy, sustainable planet, while hopefully empowering others to be get involved.”

“Climate change is a worldwide problem, and we have a universal responsibility to protect the world’s natural resources from man’s exploitation,” said Kathleen Rogers, President, Earth Day Network. “For the 40th anniversary of Earth Day, as we rally together for the planet and our future, we are proud to stand next to environmental stewards like James Cameron and concerned citizens from Twentieth Century Fox Home Entertainment, who are taking action in the fight against climate change.”

 

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

About Earth Day Network

Earth Day Network was founded on the premise that all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. Its mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment. The organization pursues itsmission through a combination of education, public policy, and consumer activism campaigns.

Earth Day Network’s campaign and programs are predicated on the belief that an educated, energized population will take action to secure a healthy future for itself and its children. The organization has a global reach with a network of more than 20,000 partners and organizations in 190 countries. Earth Day Network is a 501(c)3 organization located in Washington, D.C.

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