Our Staff
Outreach Manager-India
SONALI SIRCAR, now Outreach Manager at Earth Day Network India, has over 20 years experience working in India’s top-rated (and one of the world’s largest) advertising and marketing communications group, the WPP Group.
She started her career at Contract Advertising, WPP’s subsidiary company, since its inception in 1986 and built up varied experience of client servicing, systems management, media planning and operations during her tenure at Contract. She took on additional responsibility of media planning and buying for Equus, another WPP company, until the company shifted out of Kolkata.
Sonali was transferred to another subsidiary company, MindShare, a unit of GroupM, the world’s leading media investment management company (and a WPP subsidiary), in 2002 as a Media Planner, building communication and media strategy for clients including improving ROI of marketing investment through intelligent media mix. During her tenure at MindShare, she was the sole person from its Kolkata branch to be a part of GroupM’s Central Trading Group, a unit specialising in analysis of television buying activity. She had added responsibility of media planning for another of GroupM’s media agencies, Mediaedge:cia’s Kolkata clients.
She has varied interests. She reads literary fiction and travel journals, watches films, takes photographs, likes to cook, does embroidery and is a Design Consultant with Anchor Needlecraft Club. She is an avid listener of music and has taught music in the past. She collects bookmarks and key chains. Her passion is to visit handicraft fairs and travel to remote and offbeat places across the world. Having recently done a course, she is teaching herself the intricacies of social and digital media.
