For 36 years ALBAIK®, the most popular chicken and seafood quick service restaurant chain in Saudi Arabia, has been serving customers its signature chicken and seafood meals, and has become an icon of the highest quality food, fast and courteous service, sparkling clean restaurants and best value for customers. ALBAIK is committed to participating in the communities and neighborhoods it serves through implementing innovative social initiatives that are aimed at capacity building of youth as well as environmental protection awareness for society in general. One of the main initiatives ALBAIK has undertaken is antilittering awareness and environmental care campaign through its unique cartoon characters Nazeeh & Wartan. First launched in 2005, ALBAIK’s Nazeeh & Wartan campaign is designed to raise public awareness not only of anti-littering but also about environmental issues such as energy resources, water, paper, plastics and other factors that affect our daily lives and the world we live in. Over the years the two cartoon characters have become popular favorites with children and parents alike and have proved to be very effective in getting social and environmental messages across to society. ALBAIK’s sister company Aquat Food Production Plant, the producer of all ALBAIK’s food requirements, was awarded ISO 22000 certification for its food safety and quality.