The Green Generation
Earth Day Network’s Green Generation™ campaign launched in 2009 and culminated on the 40th Anniversary of Earth Day in 2010. Similar to "The Greatest Generation" that confronted the challenge of World War II and inspired the major societal changes that followed, the Green Generation™ includes ordinary people who are engaged in individual and collective activities to improve their health, to improve their schools, to participate in building a solution to urgent national and global issues, such as climate change or the world’s water crises.
People are increasingly bound together in a green movement that will no doubt equal or eclipse other monumental changes in social and industrial history. Earth Day Network is joined by many “futurist” writers who believe that history will view this period as the launch of an era devoted to a whole new way of living and doing business sustainably. Earth Day 2010 will mark that beginning of the change.
The Green Generation™ is open to everyone: people of all ages and all nationalities, consumers who are committed to buying green; community leaders who are focused on greening their communities; parents and teachers who work to provide healthy foods and green schools for their children; those who work in green jobs; academics whose research is focused on innovative products and services; scientists and engineers who develop new green technologies; and governments that seek to implement policies and support research that will build a green economy and healthy population, and the religious community who are committed to a vision of a just, sustainable, green planet. Corporations will play a key leadership role in the Green Generation™ campaign, particularly those that recognize that their future success is tied to sustainable products and socially just endeavors.
The 40th Anniversary of Earth Day in 2010 will be recognized by future generations as a turning point for all people worldwide and will mark the beginning of a new era of personal, corporate, and government responsibility for preserving the Earth. Earth Day Network and its Green Generation™ campaign partners will create and launch a world wide education and media campaign to mark that beginning.