Earth Day 2009: The Green Generation™

Earth Day, April 22, 2009, marked the beginning of the Green Generation™ campaign.  Focused on the negotiations for a new global climate agreement in December, 2009, Earth Day 2009 was a day of action and civic participation, to defend the Green Generation™'s core principles:

• A carbon-free future based on renewable energy that will end our common dependency on fossil fuels, including coal.
• An individual’s commitment to responsible, sustainable consumption.
• Creation of a new green economy that lifts people out of poverty by creating millions of quality green jobs and transforms the global education system into a green one.

100,000 people celebrate Earth Day at the National Mall in Washington, DC
On Sunday, April 19th, 2009, the eyes of the world turned to the National Mall in Washington, DC to witness the launch of the Green Generation™. With the Capitol presiding, 100,000 people gathered to listen to Secretary of Labor Hilda Solis, EPA Administrator Lisa Jackson, Representative Edward Markey, rock bands The Flaming Lips and moe., DJ Spooky, Los Lobos and many others. The event, emceed by Chevy Chase, sent a message that will resonate in the halls of Congress: the time for bold action against global warming is NOW!

More than 50 non-profit organizations, government agencies, green companies, and foreign embassies participated in the Eco-Roadshow and educated the crowd about environmental issues and green practices. Under the umbrella of The Green Generation™, 100,000 people attended Earth Day on the National Mall in Washington, DC on Sunday, April 19th. Secretary of Labor Hilda Solis, EPA Administrator Lisa Jackson, U.S. Representative Edward Markey, green celebrities like Chevy Chase and Matthew Modine, and other representatives of the environmental community addressed the crowd and encouraged the world to join The Green Generation™. The Flaming Lips, moe., Los Lobos and DJ Spooky added the soundtrack. Large-scale volunteer events in New York, Boston, Chicago, San Francisco, Seattle, Los Angeles, Denver, Austin, Atlanta, and DC had been taking place over the weekend, in partnership with Green Apple Festival, followed by thank you concerts for those who participated.

Our partners in Cleveland, Columbus, Tokyo, Buenos Aires, Beijing, and Manila, among others, also brought out hundreds of thousands of people and sent a loud and clear message to the world: The Green Generation™ is here to stay!

Earth Day on Campus
Where better to start the Green Generation™ than on campuses across the globe?
With Earth Day on Campus 2009, the most environmentally aware generation led the way in introducing the Green Generation™ campaign to the world at thousands of schools across the US. In these truly exciting times, college campuses honored their traditional role as a hot bed for political and social change. Hundreds of thousands joined the Green Generation™, and pointed their schools, communities, and country in the right direction for our collective future!