Earth Day Network’s Athletes for the Earth™ campaign brings Olympic and professional athletes to the environmental movement as spokespeople for Earth Day and for increased environ- mental awareness and activism.
Since being launched at the 2010 Winter Olympics in Vancouver, Athletes for the Earth’s goal has been to:
For 2017, Toyota is the exclusive corporate partner of Athletes for the Earth, a role that we hope to maintain and grow through the 2020 Olympics.
The two-time Olympian, X Games gold medalist, and US Open Champion is one of the sport’s leading ladies who continues to push its limits. In 2013, Hight became the first snowboarder–male or female–to land a double backside alley-oop rodeo in competition. And in 2006, she was the youngest female athlete in the Winter Olympics at age 16.
But Elena is not just a snowboarder, she is also an Athlete for the Earth! She supports companies and organizations which share earth-friendly values, and she believes that each of us can make a difference if we keep the Earth in mind during our daily lives. When she’s on the road, she uses refillable water bottles and bamboo utensils to limit waste, and when at home she turns down the heat and unplugs unused electronics.
“It is time to start standing up for this Earth. To protect it so that we can continue to enjoy its beauty and resources and pass along an Earth to the next generation that is better than what we were given”